GoogleDoodle for Google

Doodle for Google is an annual contest that asks students to create their own interpretation of the Google logo. In 2021, Study Hall partnered with Google Brand Studio to spearhead a creative marketing campaign centered around that year’s theme: “I am strong because…”

Study Hall worked closely with Brand Studio to develop a unique illustration style that added a child-like irreverence to Google’s well-established visual personality.

The result was a collection of extremely expressive, fun, and imaginative illustrations and animations used in a variety of touchpoints across web, social media, print, and out-of-home.

Doodle for Google celebrates the power of creativity to inspire the world. The contest was created to motivate students to put their creativity to the test. Google has been serving up creative renditions of the logo since it’s beginnings in 1998. It was an honor to contribute to this decades-long tradition of creativity and help inspire the next generation of creatives.