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NetflixGeeked Week 24

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For the 2024 Netflix Geeked Week, Netflix needed a bold, immersive identity centered around the concept of ink splatter as an homage to the art form that started it all: the comic book. A five-day virtual extravaganza, Geeked Week celebrates the most anticipated releases in geek culture, giving die-hard fans exclusive news, sneak peeks, and surprise celebrity drop-ins.

We injected new energy into a robust campaign identity that used ink splatter to symbolize the raw, transformative, unpredictable energy of creativity, reflecting the vibrancy of both creators and fans. The ink highlights unique stories while connecting them in the creativity that permeates them all. This campaign elevated Netflix Geeked Week into a living celebration of fan-driven storytelling and the boundless possibilities that arise when fandom and creators come together.

The Concept

Ink is more than a medium; it is a living, evolving element, unpredictable and full of potential. This concept conveys the idea that creativity knows no bounds—it spreads, collides, and transforms. By incorporating bold black-and-white contrasts, we established a dynamic and clean aesthetic that visually cuts through the digital space while amplifying the raw and unpolished feel of live creative processes. The new ink splatter treatment was deployed across various assets: social media content, motion graphics, and live-streamed event visuals. It became an essential visual tool for communicating the energy and authenticity of the Geeked Week experience, uniting fans with the creatives behind the shows they love.

Ink is more than a medium; it is a living, evolving element, unpredictable and full of potential.

Study Hall

Creative Director
Jeremy Volk, Alex Sheyn, Matt Yerman
Design Director
Justin Kielbasa
Senior Producer
Kristen Dudek
Producer
Jess Petrullo
Senior Designer
Mortaza Amiri
Designer
Tim Rhyne
Junior Designer
Dani Grimm

Netflix

Global Senior Brand Design Manager
Noah Nathan
Global Brand Design Manager
Derek Vander Griend
Global Creative Marketing Manager
Ben George
Global Creative Marketing
Irene Wu
Creative Producer
Jessica Zerby
Marketing Operations Manager
Kelsey Mejia
Marketing Operations
Elizabeth Boggs
Events & Activations
Nico Martinez

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Chicago, Illinois

Oakland, CA

The Hague, Netherlands

Mexico City, Mexico

Portland, Oregon

San Francisco, CA

Brooklyn, New York

Boone, North Carolina

Chicago, on Lake Michigan in Illinois, is among the largest cities in the U.S. Historic Route 66—the iconic highway stretching from Illinois to California—officially begins in the heart of downtown Chicago.

Oakland is a city on the east side of San Francisco Bay, in California. The famous Polynesian cocktail, The Mai Tai, was reportedly invented at an Oakland Trader Vic's in 1944.

The Hague is a city on the North Sea coast of the western Netherlands. The city features Madurodam, a massive outdoor park containing perfect 1:25 scale replicas of every major Dutch landmark.

Mexico City is the densely populated, high-altitude capital of Mexico. It's known for its Templo Mayor (a 13th-century Aztec temple), the baroque Catedral Metropolitana de México of the Spanish conquistadors.

Portland, Oregon’s largest city, sits on the Columbia and Willamette rivers, in the shadow of snow-capped Mount Hood. Cartoonist, Matt Groening of The Simpsons, grew up here.

San Francisco, officially the City and County of San Francisco, is the fourth-most populous city in California. The iconic sea mist that rolls through the Golden Gate has its own name, "Karl the Fog".

Brooklyn is the most populous of the five boroughs of New York City, in New York. The first pizzeria in the United States opened in NYC in 1895.

Boone, of North Carolina, is a town full of ghost stories. The Appalachian Mountains are rich with folklore about witches, moonshiners, haints (spirits), mysterious lights, and creatures said to roam the woods.

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NetflixGeeked Week 24