Netflix Sports ClubIdentity

Brand

Animation

Netflix Sports Club is the ultimate destination for fans to access Netflix’s biggest sports titles, talent, live events, and games. To build out an inclusive, fan-focused, always-on destination for all things sports, Netflix tapped Study Hall to create an identity that would work from web to mobile to high-energy live events.

Our design builds on the Netflix Sports overarching identity, embracing the boldness, explosiveness, and repetition of sports. It lends to motion while staying agile, able to scale across mediums and to adapt for partnerships. Our system adds to the dynamism of Netflix’s sports content including the Netflix Sports Club Podcast, hosted by Kay Adams and featuring sharp analysis, surprising stories, and behind-the-scenes insight.

Study Hall

Executive Creative Director
Jeremy Volk
Creative Director
Alex Sheyn, Matt Yerman
Design Director
Jon Way, Justin Kielbasa
Senior Producer
Will Houser
Producer
Jess Petrullo
Senior Designers
Mortaza Amiri
Designer
Tim Rhyne
Motion Design
Votgaus
Associate Designer
Dani Grimm

Strange Family

Senior Brand Designer
Chandler Oseland

Netflix

Director of Sports Marketing
Will Ullman
Global Brand Design Manager
Derek Vander Griend

You might be saying “I need some of this for my business right now.” We get it. It’s your dial 1-800 moment, so click this button to the right and let’s make some great work.

Main Office

939 61st Street STE 9 Oakland, California United States

Global Workforce

Chicago, Illinois

Oakland, CA

The Hague, Netherlands

Mexico City, Mexico

Portland, Oregon

San Francisco, CA

Brooklyn, New York

Boone, North Carolina

Chicago, on Lake Michigan in Illinois, is among the largest cities in the U.S. Historic Route 66—the iconic highway stretching from Illinois to California—officially begins in the heart of downtown Chicago.

Oakland is a city on the east side of San Francisco Bay, in California. The famous Polynesian cocktail, The Mai Tai, was reportedly invented at an Oakland Trader Vic's in 1944.

The Hague is a city on the North Sea coast of the western Netherlands. The city features Madurodam, a massive outdoor park containing perfect 1:25 scale replicas of every major Dutch landmark.

Mexico City is the densely populated, high-altitude capital of Mexico. It's known for its Templo Mayor (a 13th-century Aztec temple), the baroque Catedral Metropolitana de México of the Spanish conquistadors.

Portland, Oregon’s largest city, sits on the Columbia and Willamette rivers, in the shadow of snow-capped Mount Hood. Cartoonist, Matt Groening of The Simpsons, grew up here.

San Francisco, officially the City and County of San Francisco, is the fourth-most populous city in California. The iconic sea mist that rolls through the Golden Gate has its own name, "Karl the Fog".

Brooklyn is the most populous of the five boroughs of New York City, in New York. The first pizzeria in the United States opened in NYC in 1895.

Boone, of North Carolina, is a town full of ghost stories. The Appalachian Mountains are rich with folklore about witches, moonshiners, haints (spirits), mysterious lights, and creatures said to roam the woods.

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Netflix Sports ClubIdentity