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Coinbase AMBrand Identity

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Coinbase Asset Management is a leading player in the world of cryptocurrency investment, offering a wide range of digital asset management solutions to institutional and individual investors alike. With the rapid growth of the digital asset market, Coinbase Asset Management knew it needed to rebrand itself to reflect its commitment to innovation and empowerment — as well as its diversified investment offerings.

Following the acquisition of One River Asset Management, Coinbase enlisted Study Hall to craft narrative for their new offering. We worked with the team on a rebranding effort that established a vibrant and dynamic identity, highlighting Coinbase's leadership in the space and their commitment to broadening what's possible with digital assets for institutional clients.

You might be saying “I need some of this for my business right now.” We get it. It’s your dial 1-800 moment, so click this button to the right and let’s make some great work.

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Main Office

939 61st Street STE 9 Oakland, California United States

Global Workforce

Chicago, Illinois

Oakland, CA

The Hague, Netherlands

Mexico City, Mexico

Portland, Oregon

San Francisco, CA

Brooklyn, New York

Boone, North Carolina

Chicago, on Lake Michigan in Illinois, is among the largest cities in the U.S. Historic Route 66—the iconic highway stretching from Illinois to California—officially begins in the heart of downtown Chicago.

Oakland is a city on the east side of San Francisco Bay, in California. The famous Polynesian cocktail, The Mai Tai, was reportedly invented at an Oakland Trader Vic's in 1944.

The Hague is a city on the North Sea coast of the western Netherlands. The city features Madurodam, a massive outdoor park containing perfect 1:25 scale replicas of every major Dutch landmark.

Mexico City is the densely populated, high-altitude capital of Mexico. It's known for its Templo Mayor (a 13th-century Aztec temple), the baroque Catedral Metropolitana de México of the Spanish conquistadors.

Portland, Oregon’s largest city, sits on the Columbia and Willamette rivers, in the shadow of snow-capped Mount Hood. Cartoonist, Matt Groening of The Simpsons, grew up here.

San Francisco, officially the City and County of San Francisco, is the fourth-most populous city in California. The iconic sea mist that rolls through the Golden Gate has its own name, "Karl the Fog".

Brooklyn is the most populous of the five boroughs of New York City, in New York. The first pizzeria in the United States opened in NYC in 1895.

Boone, of North Carolina, is a town full of ghost stories. The Appalachian Mountains are rich with folklore about witches, moonshiners, haints (spirits), mysterious lights, and creatures said to roam the woods.

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Coinbase AMBrand Identity