NectarAdjustable Base
Animation
3D
Copywriting
Nectar is one of America’s leading direct-to-consumer mattress brands, serving more than 6 million sleepers every night.
One of their flagship products is the Premier Adjustable Base. It’s engineered with features that deliver custom relaxation. But the benefits weren’t coming through visually on their site.
They needed a video that clearly showed each feature while allowing the audience to sink into the experience of comfort and relief.
While we demonstrated Nectar’s technology with precision, we also needed to make the bed feel relatable to a wider audience.
We saw an opportunity to speak to a younger generation of customers who use their beds for more than sleep: working, reading, and gaming.
So we needed to build a world around the product, bringing warmth and style into the story without distracting from the features at its core
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The final product
With carefully crafted 3D animation, we brought the bed’s comfort and functionality to life. We showed the features clearly and created the right world around it, one that felt elevated yet inviting.
The video needed to inject lifestyle into the story without distracting from the product features at its core.
Process & execution
Within the world we built, modular feature moments captured both function and feeling. Ripples conveyed massage, color signaled energy and movement, and dynamic camera angles showcased the product from every perspective.
Study Hall
- Creative Director
- Alex Sheyn
- Strategist
- Kevin Oerbauer
- Copywriter
- Scott Erdiakoff
- Producer
- Karla Sylvester
- Art Director
- Danny Garcia
- 3D Designer
- Javier Tommasi
- 3D Animator + Generalist
- Nicolas Toro
- 2D Designer
- Chris Armstrong
- Voice Over Talent
- Jennifer Hall
- VO record and Final Mix
- Noam Wallenberg
You might be saying “I need some of this for my business right now.” We get it. It’s your dial 1-800 moment, so click this button to the right and let’s make some great work.
NectarAdjustable Base