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LassoBrand Identity & Website

Brand

Interactive

3D

Art’s always opened doors. From the pieces on the Berlin Wall rebelling against division and oppression to Eadweard Muybridge’s galloping horse paving the way for film, it ushers progress and shifts perspective.

Lasso is a personal concierge for digital objects (read: art). They use on- and off-chain aggregation techniques to provide real-world utility for collectors and forecast trends.

What’s that mean? More value for artists and collectors. A tailored feed with the latest from your favorite artists.

It also means your NFTs can grant you entrance into a secret club, unlock exclusive merch drops, or even enable you to vote in a project that changes the world.

Inspired by that seamless aggregation and user experience, we saddled up to craft a brand identity that reflects Lasso’s broad reach and dynamic movement. We collaborated with their team to create an experience that speaks to both sides of Lasso’s work: digital access and real-world utility.

Logo

Drawing from Lasso’s AI-driven aggregation, we created a logo that symbolizes the continuous flow of data they harness for their users. The typography stretches seamlessly from end to end to reflect Lasso’s reach to the absolute ends of the data spectrum. We also captured the essence of those billions of raw data pieces in an engaging visual language of particles swirling and colliding, further highlighting the form of the logo.


Developing Identity

We built on form language from the logo itself to shape the rest of the brand. It helps channel the user experience, manifests in 3D objects, and creates a harmonious echo within the product. Hell — even the iconography relies on a system of 75-degree angles.

The point is that Lasso brings form to what can feel nebulous. We loved working with the Lasso team to create a brand identity that reflects this in both bold and nuanced ways, ultimately communicating their mission of mapping the ever-changing landscape of useful digital objects, creating more real-world value for NFT collectors.

You might be saying “I need some of this for my business right now.” We get it. It’s your dial 1-800 moment, so click this button to the right and let’s make some great work.

Work with us

Main Office

939 61st Street STE 9 Oakland, California United States

Global Workforce

Chicago, Illinois

Oakland, CA

The Hague, Netherlands

Mexico City, Mexico

Portland, Oregon

San Francisco, CA

Brooklyn, New York

Boone, North Carolina

Chicago, on Lake Michigan in Illinois, is among the largest cities in the U.S. Historic Route 66—the iconic highway stretching from Illinois to California—officially begins in the heart of downtown Chicago.

Oakland is a city on the east side of San Francisco Bay, in California. The famous Polynesian cocktail, The Mai Tai, was reportedly invented at an Oakland Trader Vic's in 1944.

The Hague is a city on the North Sea coast of the western Netherlands. The city features Madurodam, a massive outdoor park containing perfect 1:25 scale replicas of every major Dutch landmark.

Mexico City is the densely populated, high-altitude capital of Mexico. It's known for its Templo Mayor (a 13th-century Aztec temple), the baroque Catedral Metropolitana de México of the Spanish conquistadors.

Portland, Oregon’s largest city, sits on the Columbia and Willamette rivers, in the shadow of snow-capped Mount Hood. Cartoonist, Matt Groening of The Simpsons, grew up here.

San Francisco, officially the City and County of San Francisco, is the fourth-most populous city in California. The iconic sea mist that rolls through the Golden Gate has its own name, "Karl the Fog".

Brooklyn is the most populous of the five boroughs of New York City, in New York. The first pizzeria in the United States opened in NYC in 1895.

Boone, of North Carolina, is a town full of ghost stories. The Appalachian Mountains are rich with folklore about witches, moonshiners, haints (spirits), mysterious lights, and creatures said to roam the woods.

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LassoBrand Identity & Website