Work (View all)

CasperSnow Max

Animation

3D

Production

The Snow Max is Casper’s most innovative mattress, engineered for the most refreshing night of sleep ever. Partnering up with Casper, we produced a streaming ad that raised awareness around the Snow Max and the patented tech that makes it a breath of fresh air for all the hot sleepers out there.

Our video dives right into the Snow Max to explore a dreamscape of its cooling power in action. Our team crafted the narrative and the 3D animation, using a variety of rich, dynamic colors and textures to show how Casper keeps you cool from the moment you lie down ’til you wake up.

Uncovering the cool

A fun part of this project was exploring a wide range of different ways to bring the Snow Max’s luxurious comfort and cooling tech to life. Experimenting with both literal and metaphorical aspects of “cool,” we:


  • Played with particle motion and material bounce
  • Got whimsical with some perpetual motion machine builds
  • Almost hypnotized ourselves with some bedtime routine ASMR

Creative development

Working with the Casper team, we found the perfect tone to capture the Snow Max’s cutting-edge (but oh so comfy) cooling system, diving into the mattress’s inner workings to show its otherworldly comfort.

You might be saying “I need some of this for my business right now.” We get it. It’s your dial 1-800 moment, so click this button to the right and let’s make some great work.

Work with us

Main Office

939 61st Street STE 9 Oakland, California United States

Global Workforce

Chicago, Illinois

Oakland, CA

The Hague, Netherlands

Mexico City, Mexico

Portland, Oregon

San Francisco, CA

Brooklyn, New York

Boone, North Carolina

Chicago, on Lake Michigan in Illinois, is among the largest cities in the U.S. Historic Route 66—the iconic highway stretching from Illinois to California—officially begins in the heart of downtown Chicago.

Oakland is a city on the east side of San Francisco Bay, in California. The famous Polynesian cocktail, The Mai Tai, was reportedly invented at an Oakland Trader Vic's in 1944.

The Hague is a city on the North Sea coast of the western Netherlands. The city features Madurodam, a massive outdoor park containing perfect 1:25 scale replicas of every major Dutch landmark.

Mexico City is the densely populated, high-altitude capital of Mexico. It's known for its Templo Mayor (a 13th-century Aztec temple), the baroque Catedral Metropolitana de México of the Spanish conquistadors.

Portland, Oregon’s largest city, sits on the Columbia and Willamette rivers, in the shadow of snow-capped Mount Hood. Cartoonist, Matt Groening of The Simpsons, grew up here.

San Francisco, officially the City and County of San Francisco, is the fourth-most populous city in California. The iconic sea mist that rolls through the Golden Gate has its own name, "Karl the Fog".

Brooklyn is the most populous of the five boroughs of New York City, in New York. The first pizzeria in the United States opened in NYC in 1895.

Boone, of North Carolina, is a town full of ghost stories. The Appalachian Mountains are rich with folklore about witches, moonshiners, haints (spirits), mysterious lights, and creatures said to roam the woods.

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CasperSnow Max