NetflixGlobal 10 Year Identity
Brand
Netflix’s story is full of plot twists. A snail mail pioneer turned streaming powerhouse turned leading production company.
So how do you capture 10 years of original films and series from all over the world in a single identity?
You make that identity travel through space and time.
We visualized Netflix’s evolution in a cinematic gradient.
Bold. Dramatic. Endlessly rewatchable. The logo stays in motion, absorbing and reflecting each region’s stories.
The results? A dynamic yet unified system that captures a decade of “just one more episode.”
Each market could spotlight its own story of connection and culture, all anchored in one visual identity.
Study Hall
- Executive Creative Director
- Jeremy Volk
- Creative Director
- Alex Sheyn, Matt Yerman
- Senior Producer
- Will Houser
- Senior Designer
- David Rinman, Mortaza Amiri
- Motion Design
- Votgaus
Netflix
- Global Brand Design Manager
- Felipe Mollica
- Global Brand Production Manager
- Juan Muñoz
You might be saying “I need some of this for my business right now.” We get it. It’s your dial 1-800 moment, so click this button to the right and let’s make some great work.
NetflixGlobal 10 Year Identity